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September 11, 2017

Taken from  Association of Alberta Sexual Assault Services (AASAS).

#IBelieveYou campaign story

Albertans are having a tangible impact on the health and safety of our province by committing to one simple idea: that when a survivor of sexual assault discloses, we start by believing. That one simple idea is taking hold in Alberta.

Waves of post-secondary institutions, student, business, and community leaders, media personalities, politicians, and everyday Albertans have participated in this campaign that supports survivors with a powerful message of support.
This increase in public support for survivors is helping to increase sexual assault reporting significantly, making our communities healthier and safer for everyone.
Here’s how growing public support for survivors is helping them feel safe to come forward:

Historically, survivors have been afraid to tell for fear of not being believed. That fear is fading. When we see an increase in reporting, we know we’re doing a better job of helping survivors feel safe to tell.

Practical steps for responders:

While it is critical to address bystanders and perpetrators, responder education is equally vital—and often much more achievable. People want to be part of the solution. Here are some tips:

  • If someone discloses to you, the best response is to start by believing. Believing is something you can show, do, and say.
  • Unless a child is involved, reporting to police is optional, and there is no time limit on reporting. Respect their decision, whatever it may be
  • The role of friends and family is not to play judge and jury, but to start by believing. When people start by believing, due process can happen, but the choice to report belongs to the survivor.
  • Avoid asking “why” questions. Even people with the best intentions can sound accusatory.
  • Let them know it’s not their fault. No one asks to be sexually assaulted. Other positive words include I’m sorry that happened, and how can I help.
  • If you’ve doubted someone in the past, remember it’s never too late to start believing.

Add your Voice!

Despite the positive trends in Alberta, the national reporting rate for sexual assault remains at five per cent. So, while we’ve made great gains, but we still have a distance to go. We’re encouraging more Albertans to add their voice to the chorus of support for survivors so that the message is even more commonly understood, and even more, survivors feel safe to tell someone.

The campaign has run each fall since 2015. It will run once more in 2018. This year, the goal is to encourage Albertans to add their voice to the chorus of support for sexual assault survivors so that the message can be even more widely understood and embraced – and so that more survivors will feel safe to tell someone. Together, we can make an even bigger impact on the lives of survivors, and make our communities healthier and safer for everyone.

Social links

Remember to post using #IBelieveYou:



Downloadables (for download and print)

#IBelieveYou public service announcements
#BelieveYou posters, banner, cover photos
#IBelieveYou infographic (PDF) AASAS_Infog_Aug17
#IBelieveYou graffiti wall (5 x 9 ft) – Contact Cheryl Wallach


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